Online Betting UK

onlinebettingWelcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

Offers for new customers only (18+). Play responsibly, BeGambleAware, for help quitting visit Gamstop. #ad.
Inventor of Lucky 15, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply. #ad
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. For new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad
Very modern betting site from an old hand bookie, great range, odds and features
18+. Play Safe. New customers using promo code M40 only. 1x per customer. Min £/€10 bet. Min odds 1/2 (1.5). Free bets of 2 x £/€15 issued after first qualifying bet settles. Max £/€10 Bonus. 35x wagering requirement. Max redeemable bonus: £25. Casino bonus expires after 72 hours. UK & Eire only. Additional T&Cs, including free-bet, game, location, payment method and stake contributions apply. #ad
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Game Show Bonus, selected games, wager 40x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. | Please gamble responsibly #ad
Superb professional & stocked SB Tech site
T&Cs Apply, 18+
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. #ad
Any bet can be 'Kwiffed', increasing your odds and winnings
T&Cs Apply, 18+
New customers only. Place a £20 bet of odds 1/1 (2.0) or greater to receive the £10 surprise bet and 30 free spins. #ad
Huge sportsbook, great for football betting with massive market range
T&Cs Apply, 18+
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms #ad
Excellent all-round bookmaker - National favourite with great regular offers
T&Cs Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply. #ad
Stylish and modern European bookie with different markets
T&Cs Apply, 18+
Only available to new, verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 1.4). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply.18+ Please gamble responsibly #ad
Have a laugh with Paddy, loads of regular promotions and a nice sign up offer
T&Cs Apply, 18+
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply #ad
The world's biggest exchange now has a great fixed odds book
T&Cs Apply, 18+
New customers only, bet up to €/£20 on the Exchange and if your first bet loses, we’ll refund you €/£20 in Cash. Bet must be placed in first 7 days of account opening. T&Cs apply. #ad
Proper Family Run Irish Bookie
T&Cs Apply, 18+
This offer applies to all new UK based QuinnBet customers only who enter the Coupon Code: 'BET20”' at registration. Existing or previous QuinnBet customers do not qualify. Deposit and place a 'Qualifying Bet' of £20 or greater on any Sportsbook market of your choice (horse racing, football, golf etc) at minimum odds of evens (2.00) or greater. 18+ New UK Customers Only | T&Cs Apply |
Top class SB-Tech powered sportsbook from a UK casino heavyweight
T&Cs Apply, 18+
New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply. #ad

Welcome Offer of the Month

T&Cs Apply #ad. New Customers Only (18+). BeGambleAware

Ladbrokes: Bet £5 Get £20 (4 x £5 Free Bet Tokens)

ladbrokes b5g20The ultimate purpose of an introductory free bonus, apart from getting something for free, is to give you an opportunity to try out a betting site without risking too much of your own funds. Introductory offers like this one form Ladbrokes are truly outstanding value therefore. For just a £5 deposit and bet, at 1/2 (1.50) odds or higher, on any sports markets, you will get a no less than four £5 Sports Free Bets.

Sign up and place your bet within 14 days of opening the account. If placing an accumulator each individual selection must have odds of 1/2+. The £20 in sports free bets will be awarded immediately on bet placement. All four £5 tokens are valid for four days, have no min or max odds, free bet stake is not returned but all winnings are cash. This offer is not valid for Skrill, PayPal Paysafe or Neteller deposits.

You can use your free bets on pretty much any sports markets except for the Tote and the exchange. The bookmaker, Britain's oldest surviving, is a powerhouse of modern betting and with quite literally hundreds of thousands of markets available you should be able to find four wagers to place with your free tokens. For more about the Ladbrokes site and features see our full review.

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
14th August 2021 - 22nd May 2022

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams dominating the first 20 years; Man Utd, Chelsea and Arsenal. Lately, however, the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2021-22, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second in 2019 with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

9th August 2021 to 27th February 2022

The 2022 EFL Cup gets underway with the first round starting the week of the 9th August. The games then come quick and fast through the autumn in order to complete the competition by February. That doesn't however mean teams won't want to play seriously for the silverware that could come. Manchester City have won six of the last eight finals since 2014 and have come to own the competition of late. Then again this is a cup competition and anything can happen, this will be in City's mind too having been beaten in one of the biggest FA Cup shocks when Wigan overcame them in the 2012 final.

With Man City likely to dominate the Premier League again it gives added importance for the League Cup where it will be high on the list for teams like Tottenham, Chelsea, Arsenal, Spurs and Man United as a way to earn silverware to grow their teams. Equally upcoming teams like Everton and Wolves could get a lot out of a good EFL Cup run.

For 2021 the two-legged semi-finals were scrapped to help reduce the number of matches in a shortened season. If carried through this year it makes the entire competition a single leg knockout. The team drawn first will be at home, the only game held at a neutral venue is the final at Wembley on 27th February 2022.

Watch: Sky Sports

Golf FedEx Cup
PGA_Tour's_FedEx_Cup.jpg: Steve Burnsderivative work: Bluedogtn [CC BY 2.0], via Wikimedia Commons
Golf FedEx Cup - PGA Tour Championship
Until 5th September 2021

With all the majors no complete for the year it is time to see who will win the race to be crowned the PGA tour champion and winning the 2021 FedEx Cup. The player with the most points after the final event on the 5th September will become the champion.

The players in the top 125 positions in the points rankings will take part in a series of three play-off events starting with The Northern Trust in New Jersey from 19th August. The top 70 ranked players after this event will then take part in the BMW Championship in Illinois starting 26th August. Finally the remaining 30 top ranked players go through to the Tour Championship in Georgia from 2nd September.

The winner will receive a $15 prize, in addition to individual prizes from each event, plus an exception for the need to qualify for the PGA tour for 5 years.

Watch: Sky Sports Golf

Tork Racevourse on an August summer day
David Hebb / York Racecourse, via Wikimedia Commons
Ebor Festival: York Racecourse
18th, 19th, 20th & 21st August 2020

When we think about elite summer flat racing it is easy to jump straight from Royal Ascot and Goodwood to the St Leger at Doncaster in September. Sandwiched in the middle, however, is the Ebor Festival, held at one of the most beautiful and iconic northern England racecourses in the historic city of York.

Ebor is an abbreviation of the Latin Eboracum, the early Roman name for York. The festival was established all the way back in 1843 with the Ebor Handicap, now a heritage handicap it has been run almost every year since. It takes place on the final day over 1 mile, 5 furlongs and 188 yards and carries an impressive prize fund, one of the biggest in the world for a handicap, of over £500,000.

This is a four day event however and is not just about the Ebor Handicap. There are 24 other races at the meeting, nearly half of which are group races, made up of 3 group one races, 4 group two and three group 3. Alongside these are a further 14 handicap, heritage handicap, listed and conditions races between 5 furlongs and 1 mile 6 furlongs, that will give plenty of spectacle to racegoers and viewers alike.

With the flat season well underway and the horses entering into the peak season condition this meeting is very much loved by punters and the betting companies, and is often used to try to attract summer racing bettors - and that means good prices and decent offers are available.

Watch: ITV

The Hundred Teams
The Hundred
21st July - 21st August 2021 - England & Wales

The Hundred is a new 100-ball cricket tournament to be hosted over the school summer holidays in England and Wales. The new format event has eight new teams of 15 players, these were drawn in a draft in February, two players were selected from each of seven salary bands (£125k, £100k, £75k, £60k, £50k, £40k, £30k) plus a central contract England player (e.g. Ben Stokes). Each team were allowed 3 overseas players and two local icons. The teams and venues are:

  • Birmingham Pheonix (Edgbaston)
  • London Spirit (Lord's)
  • Manchester Originals (Old Trafford)
  • Northern Superchargers (Headingly)
  • Oval Invincibles (The Oval)
  • Southern Brave (The Rose Bowl)
  • Trent Rockets (Trent Bridge)
  • Welsh Fire (Sophia Gardens)

There will be 38 games played in total over 5 weeks, 32 league matches (each team playing 4 home and 4 away games) followed by a play-off. The top two teams play each other with the winner going straight to the final. The 3rd & 4th placed teams play each other, the winner of this game plays the loser of the first play-off match, the winner of this game goes to the final.

There are several changes for The Hundred that divert from conventional cricket, such as, the removal of the traditional 6 ball over. Instead bowlers can bowl 5 or 10 balls (max 20 / game / bowler), end change after 10 balls, 25 ball power play, timeouts and more.

Watch: BBC

Olympic Games
Pierre de Coubertin [Public domain], via Wikimedia Commons
Summer Olympic Games
23rd July - 8th August 2021: Tokyo, Japan

Even those who proclaim to hate sports generally find an event at the Olympics that they enjoy. It is a great unifier of people and has been through history, indeed the logo itself, with each ring representing one of the five continents, reflects this perfectly. This is true now more than ever with the games postponed from 2020 due to the corona outbreak.

The 33rd (XXXIII) Summer Games will be held this year in Tokyo, the second time in its history the Japanese city has hosted the games, having previously been the venue for the 18th Olympics in 1964. It is expected to be the biggest games yet, in terms of both competitors, the number of sports (33), events (339) and the number of people watching (over 3.6 billion, half the population of the planet). This year sees the introduction of new sports such as skateboarding, surfing, baseball and climbing. It also sees the introduction of new disciplines within existing sports such as BMX and 3x3 basketball.

It is generally difficult to bet on many of the sports in the Olympics, and amateur sports in general, although the summer games is a big exception. Bookies have more data on which to base odds and therefore if you shop around you can find lots of markets and decent value, you can even grab the odd offer for the bigger events (e.g. athletics). With the Olympics held after the Euros and before the Premier League season it also means betting sites tend to pay more attention to it.

Watch: BBC

racing league
Horse Racing League - Team Flat Event
29th July - 2nd September - Six Meetings

Horse racing as about the individuals and always has been. Therefore, the racing league is an incredibly novel concept in that it is a team event, comparable to the Ryder Cup in golf. Twelve teams compete, each with 2-4 trainers each, 3 jockeys, one manager and 30 horses. There are six flat racing meetings over the summer (listed below) and six races in each meeting, with £50,000 to the winner of each race. The races are run over 5f (furlongs), 6f, 7f, 8f (1 mile), 10f and 12f (1.5 miles). Teams win points for their position, from 25 points for a win to 1 point for 10th place with the overall champions winning a team bonus.

  • Newcatle - 29/07
  • Doncaster - 05/08
  • Lingfield - 15/8
  • Windsor - 19/08
  • Lingfield - 16/08
  • Newcastle - 02/09

Horses will be over 3 years old and have a rating between 0-90. The team manager decides who runs for their team in what race and each team has an ambassador that wins big if their team wins the racing league.

Besides being a novel concept it is also interesting from a betting perspective with a whole host of new markets and offers available that have never been seen before. Bookies will obviously be pushing this and so expect good value odds and deals if you shop around.

Watch: Sky Sports

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Read our sports betting guides to find the best bookmakers whatever your passion. Discover what bets are available and how to place them, what are the major competitions and tournaments, where is live betting and streaming available and where can you get the best odds and payouts? Plus we explain common terms and give a little bit of history too.

Payment and Banking Guides

Modern online gambling allows you to deposit and withdraw to and from betting accounts using a vast array of payment options. Our banking guides discuss the difference in funding methods, bookmakers that accept them, how to use them, fees, security, limits, bonus availability and more. Whether you want to use an e-wallet, bank account cash alternative or even real cash we will tell you how.

About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.