Online Betting UK

onlinebettingWelcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

Offers for new customers only (18+). Play responsibly, BeGambleAware, for help quitting visit Gamstop. #ad.
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad
Inventor of Lucky 15, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+). First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. #ad
Very modern betting site from an old hand bookie, great range, odds and features
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad
The world's biggest exchange now has a great fixed odds book
T&Cs Apply, 18+
New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly #ad
Exclusive welcome offer with more existing customer free bets than any other
Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply. #ad
Experienced Brand Founded 1994, Run In Partnership with BetVictor in UK
T&Cs Apply, 18+
18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply | | Please gamble responsibly #ad
Exceptional retention, perfect for loyal customers
18+. The UK only. Available for new players who have registered at EnergyBet after 31.03.2021 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. £10 wag on first bet with min total odds of 1/1 to qualify. Bet must be settled. Bonus Wag. req 1x on min 2-fold combin bet (min 1/4 odds each selection) with min final odds of 1/1. Bets placed for both sites with the same outcome and for the same event will be disqualified. Virtual bets and cashed out bets do not qualify. One-time offer. Bonuses credited following working day. T&Cs apply. Please bet responsibly. #ad
Superb professional & stocked SB Tech site
T&Cs Apply, 18+
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible. #ad
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. | Please gamble responsibly #ad
Classic British Institution Since 1923
T&Cs Apply, 18+
18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply. #ad
Huge sportsbook, great for football betting with massive market range
T&Cs Apply, 18+
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms #ad
Massive bookie covering everything you are ever going to want to bet on
T&Cs Apply, 18+
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. #ad
Excellent all-round bookmaker - National favourite with great regular offers
T&Cs Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply. #ad

Welcome Offer of the Month

T&Cs Apply #ad. New Customers Only (18+). BeGambleAware

Ladbrokes: Bet £5 Get £20 (4 x £5 Free Bet Tokens)

ladbrokes b5g20The ultimate purpose of an introductory free bonus, apart from getting something for free, is to give you an opportunity to try out a betting site without risking too much of your own funds. Introductory offers like this one form Ladbrokes are truly outstanding value therefore. For just a £5 deposit and bet, at 1/2 (1.50) odds or higher, on any sports markets, you will get a no less than four £5 Sports Free Bets.

Sign up and place your bet within 14 days of opening the account. If placing an accumulator each individual selection must have odds of 1/2+. The £20 in sports free bets will be awarded immediately on bet placement. All four £5 tokens are valid for four days, have no min or max odds, free bet stake is not returned but all winnings are cash. This offer is not valid for Skrill, PayPal Paysafe or Neteller deposits.

You can use your free bets on pretty much any sports markets except for the Tote and the exchange. The bookmaker, Britain's oldest surviving, is a powerhouse of modern betting and with quite literally hundreds of thousands of markets available you should be able to find four wagers to place with your free tokens. For more about the Ladbrokes site and features see our full review.

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
6th August 2022 - 28th May 2023

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams dominating the first 20 years; Man Utd, Chelsea and Arsenal. Lately, however, the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2022-23, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second in 2019 with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

10th August 2022 to 26th February 2023

The 2023 EFL Cup gets underway with the first round starting the week of the 10th August. The games then come quick and fast through the autumn and winter in order to complete the competition by February. That doesn't however mean teams won't want to play seriously for the silverware that could come. Manchester City have won six of the last nine finals since 2014 and have come to own the competition of late. The only other teams to win in that time are Liverpool and Chelsea. Then again this is a cup competition and anything can happen, this will be in City's mind too having been beaten in one of the biggest FA Cup shocks when Wigan overcame them in the 2012 final.

With Man City likely to dominate the Premier League again it gives added importance for the League Cup where it will be high on the list for teams like Tottenham, Chelsea, Arsenal, Spurs and Man United as a way to earn silverware to grow their teams. Equally upcoming teams like Everton, Newcastle and Wolves could get a lot out of a good EFL Cup run.

For 2023 the quarter and semi-finals are delayed due to the World Cup with the quarters now taking place in January and the Semi's in Jan/Feb, the only game held at a neutral venue is the final at Wembley on 26th February 2023.

Watch: Sky Sports

tennis us open arthur ashe stadium
US Open Tennis
29th August - 11th September 2022 - Flushing Meadows, New York

The final grand slam of the year takes place across 22 courts at the USTA National Tennis Center in Flushing Meadows, Queens, New York. The event was founded in 1881 and a originally played on grass courts until moving to the National Tennis Center in 1978 when it switched to hard courts. In fact, between 1975 and 1978 it was played on clay too, making it the only Open to have been held on all three surfaces. The USTA Billie Jean King National Tennis Center, being typically American, boast the largest tennis court in the world, the Arthur Ashe Stadium (pictured), holding just shy of 24,000 people.

For 2022 the field for both the men's and women's is more wide open than ever, with four or five men that could easily win it, including three time winner Djokovic, four time winner Nadal and five time winner Roger Feeder. On the women's side it is even more diverse since six time winner Serena Williams has struggled to regain her grand slam form since giving birth. She is still a in the mix but with 13 or 14 players all prices under 20/1 this tells you how hard it is to predict.

Amazon have the rights to broadcast the US Open in the UK until 2022, although if you have a funded account you can stream all games live with Bet365.

Watch: Amazon Prime Video

Golf FedEx Cup
PGA_Tour's_FedEx_Cup.jpg: Steve Burnsderivative work: Bluedogtn [CC BY 2.0], via Wikimedia Commons
Golf FedEx Cup - PGA Tour Championship
Until 28th August 2022

With all the majors no complete for the year it is time to see who will win the race to be crowned the PGA tour champion and winning the 2021 FedEx Cup. The player with the most points after the final event on the 28th August will become the champion.

The players in the top 125 positions in the points rankings will take part in a series of three play-off events starting with The Northern Trust in New Jersey from 8th August. The top 70 ranked players after this event will then take part in the BMW Championship in Illinois starting 15th August. Finally the remaining 30 top ranked players go through to the Tour Championship in Georgia from 22nd August.

The winner will receive a $15 prize, in addition to individual prizes from each event, plus an exception for the need to qualify for the PGA tour for 5 years.

Watch: Sky Sports Golf

Tork Racevourse on an August summer day
David Hebb / York Racecourse, via Wikimedia Commons
Ebor Festival: York Racecourse
17th, 18th, 19th & 20th August 2022

When we think about elite summer flat racing it is easy to jump straight from Royal Ascot and Goodwood to the St Leger at Doncaster in September. Sandwiched in the middle, however, is the Ebor Festival, held at one of the most beautiful and iconic northern England racecourses in the historic city of York.

Ebor is an abbreviation of the Latin Eboracum, the early Roman name for York. The festival was established all the way back in 1843 with the Ebor Handicap, now a heritage handicap it has been run almost every year since. It takes place on the final day over 1 mile, 5 furlongs and 188 yards and carries an impressive prize fund, one of the biggest in the world for a handicap, of over £500,000.

This is a four day event however and is not just about the Ebor Handicap. There are 24 other races at the meeting, nearly half of which are group races, made up of 3 group one races, 4 group two and three group 3. Alongside these are a further 14 handicap, heritage handicap, listed and conditions races between 5 furlongs and 1 mile 6 furlongs, that will give plenty of spectacle to racegoers and viewers alike.

With the flat season well underway and the horses entering into the peak season condition this meeting is very much loved by punters and the betting companies, and is often used to try to attract summer racing bettors - and that means good prices and decent offers are available.

Watch: ITV

St Leger Winner in 1839
John Frederick Herring [Public domain], via Wikimedia Commons
St Leger Festival
7th - 10th September 2022 - Doncaster Racecourse

The St Leger dates all the way back to 1776; it is as much a part of classic British summer time as the Henley Regatta, Wimbledon or Royal Ascot. With no less than 28 races over four days, 7 of which are group races, including; the Doncaster Cup, Champagne Stakes, Park Stakes, Flying Childers Stakes, May Hill stakes and Park Hill stakes, this is without doubt one of the biggest racing meetings on the flat racing calendar.

The group 1 St Leger on the final day of course dominates the card. It is the longest of the British classics, run over 1 mile, 6 furlongs and 115 yards and commands a prize fund in excess of three quarters of a million pounds with over £420,000 for the winner. A mainstay of the flat racing calendar, it is perhaps not as prestigious as it once was with subsequent modern events like British Champions Day still to come, but it is still one of the most loved and watched races in the world.

Being one of the final big group races of the flat season the bookies will have tons of offers and features for this meeting. It is also a good one for punters who at this point can have more certainty of the horses in form as they hit the peak of the season.

Watch: ITV

The Hundred Teams
The Hundred
3rd August - 3rd September 2022: England & Wales

The Hundred is a new 100-ball cricket tournament to be hosted over the school summer holidays in England and Wales. The new format event has eight new teams of 15 players, these were drawn in a draft in April, two players were selected from each of seven salary bands (£125k, £100k, £75k, £60k, £50k, £40k, £30k) plus a central contract England player (e.g. Ben Stokes). Each team were allowed 3 overseas players and two local icons. The teams and venues are:

  • Birmingham Pheonix (Edgbaston)
  • London Spirit (Lord's)
  • Manchester Originals (Old Trafford)
  • Northern Superchargers (Headingly)
  • Oval Invincibles (The Oval)
  • Southern Brave (The Rose Bowl)
  • Trent Rockets (Trent Bridge)
  • Welsh Fire (Sophia Gardens)

There will be 56 league games played in total over 5 weeks (32 men's and 24 women's), the league matches (each team playing 4 home and 4 away games) followed by a play-off. The top two teams play each other with the winner going straight to the final. The 3rd & 4th placed teams play each other, the winner of this game plays the loser of the first play-off match, the winner of this game goes to the final.

There are several changes for The Hundred that divert from conventional cricket, such as, the removal of the traditional 6 ball over. Instead bowlers can bowl 5 or 10 balls (max 20 / game / bowler), end change after 10 balls, 25 ball power play, timeouts and more.

Watch: BBC

racing league
Horse Racing League - Team Flat Event
4th August - 15th September: Six Meetings, 42 Races

Horse racing as about the individuals and always has been. Therefore, the racing league is a novel concept in that it is a team event, comparable to the Ryder Cup in golf. 7 regional teams compete with 7 jockeys each and horses provided from trainers across the regions, over 125 trainers signed up for 2022. There are six flat racing meetings over the summer with 7 races at each meeting. The 6 3yo+ handicap races at each meeting have a prize fund of £50,000 and the 2yo handicap race carries a purse of £25,000. Teams win points for their position, from 25 points for a win to 1 point for 10th place with the overall champions winning a team bonus.

  • Doncaster - 04/08
  • Lingfield - 11/08
  • Newcastle - 25/08
  • Windsor - 01/09
  • Southwell - 08/09
  • Newcastle - 15/09

Horses will be over 3 yo with a 0-90 rating or 2yo 0-85. The team manager decides who runs for their team in what race. Each race has 14 runners with 2 from each team.

Besides being a novel concept it is also interesting from a betting perspective with a whole host of new markets and offers available that have never been seen before. Bookies will obviously be pushing this and so expect good value odds and deals if you shop around.

Watch:Sky & ITV

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Sports Betting Guides

Read our sports betting guides to find the best bookmakers whatever your passion. Discover what bets are available and how to place them, what are the major competitions and tournaments, where is live betting and streaming available and where can you get the best odds and payouts? Plus we explain common terms and give a little bit of history too.

Payment and Banking Guides

Modern online gambling allows you to deposit and withdraw to and from betting accounts using a vast array of payment options. Our banking guides discuss the difference in funding methods, bookmakers that accept them, how to use them, fees, security, limits, bonus availability and more. Whether you want to use an e-wallet, bank account cash alternative or even real cash we will tell you how.

About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.