Online Betting UK

onlinebettingWelcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

Offers for new customers only (18+). Play responsibly, BeGambleAware, for help quitting visit Gamstop. #ad.
Inventor of Lucky 15, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+). First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. #ad
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad
Very modern betting site from an old hand bookie, great range, odds and features
18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. #ad
Exclusive welcome offer with more existing customer free bets than any other
£/€10 deposit using promo code "10FREE" - Minimum stake £/€10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days - Withdrawal restrictions, payment methods, country & full T&Cs apply. #ad
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. | Please gamble responsibly #ad
Superb professional & stocked SB Tech site
T&Cs Apply, 18+
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible. #ad
Any bet can be 'Kwiffed', increasing your odds and winnings
T&Cs Apply, 18+
New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly #ad
Huge sportsbook, great for football betting with massive market range
T&Cs Apply, 18+
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms #ad
Excellent all-round bookmaker - National favourite with great regular offers
T&Cs Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply. #ad
Stylish and modern European bookie with different markets
T&Cs Apply, 18+
Only available to new, verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 1.4). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply.18+ Please gamble responsibly #ad
Proper Family Run Irish Bookie
T&Cs Apply, 18+
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 10 Free Spins on Asgard Warriors. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | #ad
Sports Only Site, Fantasy & Betting
T&Cs Apply, 18+
New customers only. Strictly 18+. Minimum deposit £20. Place any £20 sportsbook bet at minimum odds of 2.0(evens) to receive your free £20 bet. Your £20 free bet must be wagered twice (x2) at minimum odds of 2.0(evens) before it becomes cash. If your first £20 bet wins, you have to bet £20 again twice at min odds of 2.0(evens) or higher to turn the £20 free bet in to cash. But you do win cash on your first bet if it wins - it's the £20 bonus that is locked until minimum wagering requirements are met. #ad

Welcome Offer of the Month

T&Cs Apply #ad. New Customers Only (18+). BeGambleAware

Sport Nation: 100% up to £150

sport nationThe ultimate purpose of an introductory free bonus, apart from getting something for free, is to give you an opportunity to try out a betting site without risking too much of your own funds. One of the best ways to do that is using a bonus offer, as this allows you to split your promotional funds between different bets giving you an overall better appreciation of the site and markets.

Bonuses for sports are now fairly rare, plus when you do find them they tend to be low offers. Therefore, this offer from Sport Nation that gives new customers a bonus up to £150 is worth mentioning. With a £25 minimum deposit to claim the deal is of course suited to those that want to claim a higher welcome offer. Min odds per qualifying bet is 3/5 (1.6), there is a 5x turnover, max contribution of £25 per bet and max bonus to cash conversion of £1000.

Sport Nation are a powerhouse of modern betting and with quite literally hundreds of thousands of markets available, they are particularly well know as being a high limits no messing operator that don't limit players, a book for a proper punter. They also have the best loyalty points program around, which you can real more about in the Sport Nation full review.

Valid for new UK & Irish customers registered from 17/11/2021. Deposit using code SPORTS150. Min deposit £25,Max contribution turnover requirements £25 per bet. Min odds per selection 1.6. Multiple bets on same event do not count. Maximum bonus to cash conversion is £1000. Only customers from approved marketing partners will qualify for this offer.

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
14th August 2021 - 22nd May 2022

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams dominating the first 20 years; Man Utd, Chelsea and Arsenal. Lately, however, the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2021-22, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second in 2019 with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

rugby union 6 nations
Rugby Union Six Nations Championship
5th February to 19th March 2022

The very late end to the 2020 championship that did not finish until Halloween due to the suspension caused by corona virus did not reduce the drama as England took the title by one point with a bonus point win over Italy while Ireland could not capitalise against France. Despite matches being held behind closed doors the six nations proved its resilience producing great rugby in spite of the difficulties. The 2021 event then followed just 4 months later and threw up some shocks with Wales winning with some outstanding performances in Paris and London.

With the 2022 event returning to normal it will be the teams that can carry their form over the winter that will be most fancied. This represents one of the first chances to gauge which of the top European nations have stayed on top form and will be pushing for the big title.

England may have won it in 2020 but then finished 5th just months later in the 2021 edition, showing form is fleeting. It is very hard to say who will come out on top in 2022 given the extraordinary conditions of the last two year that make it hard to judge form. What we can say is it should be an open and exciting championship with no clear favourite.

The Six Nations is a great event for finding try scorer money back offers, extra winnings, early payouts and insurance deals.

Watch: BBC and ITV

9th August 2021 to 27th February 2022

The 2022 EFL Cup gets underway with the first round starting the week of the 9th August. The games then come quick and fast through the autumn in order to complete the competition by February. That doesn't however mean teams won't want to play seriously for the silverware that could come. Manchester City have won six of the last eight finals since 2014 and have come to own the competition of late. Then again this is a cup competition and anything can happen, this will be in City's mind too having been beaten in one of the biggest FA Cup shocks when Wigan overcame them in the 2012 final.

With Man City likely to dominate the Premier League again it gives added importance for the League Cup where it will be high on the list for teams like Tottenham, Chelsea, Arsenal, Spurs and Man United as a way to earn silverware to grow their teams. Equally upcoming teams like Everton and Wolves could get a lot out of a good EFL Cup run.

For 2021 the two-legged semi-finals were scrapped to help reduce the number of matches in a shortened season. If carried through this year it makes the entire competition a single leg knockout. The team drawn first will be at home, the only game held at a neutral venue is the final at Wembley on 27th February 2022.

Watch: Sky Sports

FA Cup 2022
4th Round: 4-6th February 2022

The 2022 FA Cup could be one of the best in years, yes there is an expectation that Manchester City may simply walk it, but then they said that in 2012 when Wigan produced the biggest shock of the last 30 years. This is the 141st edition of the world's oldest and best domestic cup competition and see 736 teams compete in 735 games to find a winner.

Despite the magic and all the giant killings it remains true that the FA Cup has been won by only three teams other than Man Utd, Man City, Liverpool, Arsenal and Chelsea since 1992. That doesn't stop fans believing however and an upset is due again soon surely? After all, Leicester won it last year.

Man City have their eyes on other prizes this year there is no doubt, but then they have one of the deepest squads to cope with it and are aiming to win as much as they can. On the flip side the other top clubs will be taking the tournament more seriously this year if they believe they cannot win the Premier League, other clubs will also be courting the Europa League spot available to the winners along with the trophy.

Watch: BBC and ITV

Africa Cup Of Nations
Ben Sutherland from Crystal Palace, London, UK [CC BY 2.0], via Wikimedia Commons
Africa Cup Of Nations
Cameroon - 9th January to 6th February 2022

The 2022 Africa Cup of Nations is the 33rd edition of the biennial tournament organised by the Confederation of African Football (CAF). This year it will be hosted by Cameroon after the event was stripped from them and awarded to Egypt in 2019 due to delivery delays. The tournament has also moved back to its usual January/February slot from the June/July slot originally planned due to unpredictable weather in Cameroon in he summer months.

The hosts have an automatic berth with the other 23 nations qualifying. The group stage consists of 6 groups of 4 that play each other in a round-robin format, following this the knockout stage begins with the last 16 made up of group winners, runners-up and highest third-placed finishers. The final will be held on the 9th July at the 60,000 capacity Paul Biya Stadium in Cameroon's capital, Yaounde.

Record winners (7 times), and previous champions, Egypt are favourites with hosts Cameroon at around 5th favourite. With the event having moved to the summer this will also increase the betting profile for the event as it does not have to compete with the usual club football of the winter months.

Watch: Eurosport

Australian Open Tennis
17th - 30th January 2022

Often regarded as the first major sporting event of the calendar year for all sports, not just tennis. The Aussie Open dates back to 1905 and the 2022 edition will be the 110th tournament in that time. The event was played for most of its history on grass and only in recent times has changed to hard courts since moving to Melbourne Park in 1988.

You could say we are living through the greatest age of the Australian Open right now, with both the men's and women's' record champions still playing. Novak Djokovic (pictured) has won the men's singles no less than 9 times since 2008, he has never lost a final and has beaten Andy Murray four times. It's not like he is out there on his own either with six time winner Roger Federer also still playing - between them they have won 15 of the last 18 events. Do you fancy betting against either of them in 2022?.

Serena Williams is the record open era women's champion also with 7 titles, her first in 2003 and last in 2017. Unlike the men's game however William's is not as dominant any more since having a baby and struggling to return. The women's side of the game is very open right now with at least 6 or 7 players that will believe they can honestly win it.

Watch: Eurosport

FIFA club world cup champions Corinthians 2012
Tomofumi Kitano [CC BY 2.0], via Wikimedia Commons
FIFA Club World Cup
UAE: 3rd-12th February 2022

The 18th FIFA Club World Cup takes place in the UAE, the tournament has been rescheduled from December 2021 to February 2022 and moved from Japan, who can no longer host. Confusingly the 2020 version was moved from 2020 to 2021 also. Seven teams will compete for the title of world club champions, consisting of the 6 winners of the six confederation continental tournaments and the champions of the host nation.

The European Champions enter, along with the Copa Libertadores winners, at the semi-final stage. The tournament has not been well loved over the years, seen mainly as another FIFA money spinner, which let's face it it is. On the other hand it is one of the only ways top teams from different confederations can play each other and while teams may not appreciate taking a break from a busy schedule and travelling to play, for the fans it is a nice trophy and title to have. They can also win a cool $10 million if they win (and $2 million guaranteed), for playing just two matches.

With Liverpool winning the 2019 version stoking more interest in the competition there is sure to be more betting activity than usual, especially with Chelsea in it this time, which means if you wait until a couple of day prior to the semi-finals to wager you will likely find good retention promotions and enhanced odds.

Super Bowl
Super Bowl LVI
SoFi Stadium, Inglewood, California: 6th February 2022

The 56th edition of the Super Bowl game will be held for the eight time in the LA area and for the first time at the SoFi Stadium, home to the LA Rams and LA Chargers. The event is live for UK viewers on the BBC with kick off due around 11:30pm British time on the Sunday 6th February 2022.

The 256 game regular season saw 32 teams play 16 games, this was followed by the play-offs contested between the top 4 teams in each division along with two wild card teams. The final four teams entered into the Conference Championship game to define the two teams to contest Super Bowl LVI.

Whether you like American Football or not this is without doubt one of the biggest sporting showpieces in the world. It is more than just a football game, but a US national icon, that sees top celebrities rolled out for the famous half-time show to a watching audience of over 170 million in the US alone.

Bookies love the Super Bowl and you are best waiting until 48 hours before kick-off to place your bets to take advantage of the best odds and deals.

Watch: BBC1

Olympic Games
Pierre de Coubertin [Public domain], via Wikimedia Commons
Winter Olympic Games
4th - 20th February 2022: Beijing, China

Even those people who proclaim to hate sports generally find an event or two at the winter Olympics that they enjoy. How can you not enjoy people flinging themselves across ice and mountains? It is a great unifier of people and has been through history, indeed the logo itself, with each ring representing one of the five continents, reflects this perfectly.

The 24th (XXVI) Winter Olympic Games will be held this year in Beijing, the first time in its history the China has hosted the games. It is expected to be the biggest games yet, in terms of both competitors, the number of sports (7), events (109) and the number of people watching (over 3.6 billion, half the population of the planet). This year sees the introduction of new events such as in snowboarding, ski-jumping and biathlon.

It is generally difficult to bet on many of the sports in the Olympics, and amateur sports in general, although the winter games is a big exception. Bookies have more data on which to base odds and therefore if you shop around you can find lots of markets and decent value, you can even grab the odd offer for the bigger events (e.g. athletics). With the Olympics held in February before the major horse racing and footy gets going it also means betting sites tend to pay more attention to it.

Watch: BBC

Popular Pages

betting sites

Betting Sites

Find the best bookmaker for you by offers, features and more.

free bets

Free Bets

The top free bet offers and welcome bonuses from UK betting sites

acca inurance

Acca Insurance

Get your money back if one or more legs let you down with Acca Insurance.


Online Bingo

Recommendations and Offers for playing Online Bingo in the UK.


Online Casinos

We have a whole section dedicated to the best casinos & how to play.


Loyalty Free Bets

Bookie deals for existing customers, free bets, loyalty points and more.


Sports Betting Guides

Read our sports betting guides to find the best bookmakers whatever your passion. Discover what bets are available and how to place them, what are the major competitions and tournaments, where is live betting and streaming available and where can you get the best odds and payouts? Plus we explain common terms and give a little bit of history too.

Payment and Banking Guides

Modern online gambling allows you to deposit and withdraw to and from betting accounts using a vast array of payment options. Our banking guides discuss the difference in funding methods, bookmakers that accept them, how to use them, fees, security, limits, bonus availability and more. Whether you want to use an e-wallet, bank account cash alternative or even real cash we will tell you how.

About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.