Online Betting UK

Welcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

Offers for new customers only (18+). Play responsibly, BeGambleAware, for help quitting visit Gamstop.
Inventor of Lucky 15, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. For new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Very modern betting site from an old hand bookie, great range, odds and features
New customers using promo code C40 only. 1x per customer. Min £10/€10 bet. Min odds 1/2 (1.5). Free bets paid as 2x £15/€15 (expires after 30 days). Max £10 Bonus. 35x wagering requirement. Max redeemable amount £25. Casino bonus expires 72 hours from issue. Eligibility rules, free-bet rules, game, location, payment-method, currency restrictions, stake contributions and terms and conditions apply.
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
New Customers opt in and bet £5 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 2x £10 Free Bets, set events only at odds 2.00+ plus a £10 Casino Bonus, not for Baccarat, wager 35x to withdraw, game weighting: Slots/Instant Win:100%; Roulette/Table Games/Video Poker:20%; Blackjack:10%. Bonuses expire in 7 days. PayPal and Card payments only. Geo Restrictions. T&Cs Apply. 18+ | Please gamble responsibly
Massive bookie covering everything you are ever going to want to bet on
T&Cs Apply, 18+
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Superb professional & stocked SB Tech site
T&Cs Apply, 18+
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.
Exclusive welcome offer with more existing customer free bets than any other
T&Cs Apply, 18+
New customers only. Minimum deposit of £10 using deposit code 30F. A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market. Minimum odds of 1/2 (1.5). Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns. Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager bonus amount x40 within 14 days. Wagering req. vary by game. Withdrawal restrictions and Full T&C’s apply
Great British Sports Bookie, Top for Football Especially
T&Cs Apply, 18+
Valid for new UK customers who have registered from 27/08/2020. Deposit using code SNWEL100. Valid once per customer. Bonus expires after 90 days. 8x turnover at 1.6 minimum odds before withdrawal. Max contribution to turnover requirements per bet is £50. Multiple bets on the same market do not qualify.
Have a laugh with Paddy, loads of regular promotions and a nice sign up offer
T&Cs Apply, 18+
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply
The world's biggest exchange now has a great fixed odds book
T&Cs Apply, 18+
New customers, Min £5 bet on the SBK. Rewards valid for 7 days. Free bets must be placed at min odds of 1.5. Exchange free bet limited to certain markets. Payment restrictions apply. T&Cs apply.
Experienced Brand Founded 1994, Run In Partnership with BetVictor in UK
T&Cs Apply, 18+
New Customers opt in and bet £5 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 2x £10 Free Bets, set events only at odds 2.00+ plus a £10 Casino Bonus, not for Baccarat, wager 35x to withdraw,  game weighting:Slots/Instant Win:100%; Roulette/Table Games/Video Poker:20%; Blackjack:10%. Free Bets expire in 7 days. Card payments only. Geo Restrictions. T&Cs Apply. 18+ | Please gamble responsibly
Proper Family Run Irish Bookie
T&Cs Apply, 18+
No Deposit £1 Free Bet Plus 50% Back of First Day Sportsbook Losses up to £25 Or a Guaranteed £5 Free Bet if your account is up. Enter code BET on registration. £1 no deposit bonus credited after verification. If your account has Sportsbook losses at the end of your first day's betting (23:59), get a refund of 50% first days losses as a Free Bet up to £25 (Minimum 3 bets required). If your account is up, you're guaranteed a £5 Free Bet provided you place at least 1 bet of £10 or greater at minimum odds evens or greater.
Massive Bookie From Poland
T&Cs Apply, 18+
New depositing players on only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days.

Welcome Offer of the Month

T&Cs Apply. New Customers Only (18+). Play responsibly, BeGambleAware, for help quitting visit Gamstop.

Betfair: Bet £10 Get £50 In Free Accas

betairBetfair are now part of the mega gambling group Flutter/Stars, that includes Paddy Power, Poker Stars and other big brands, however, they remain the jewel in the crown for the group and still one of the most unique betting sites you can sign up to. Why? Because they have the worlds biggest exchange, which is how they made their name way before they ran a typical fixed odds sportsbook.

Exchange betting is known to provide better odds generally than fixed-odds sports but many people don't use them because they don't understand them. Once you've used an exchange, however, you may find you never go back to conventional bookies again given you can often find better prices and you can back bets but also lay them, meaning you can act like your own bookie.

This new offer from Betfair gives you £50 in free bets for 3+ accumulators if you stake £10 on any sportsbook bet with odds of evens or more. This gives a large amount in promotional funds compared to the deposit amount, 500%.

Min stake £10, min odds 2.0. Only deposits made using Credit/Debit Cards or ApplePay will qualify. Free bets are awarded after the qualifying bet has settled, valid for 30 days, must be used on multiples with 3+ legs. Max £50 in free bets. T&Cs apply.

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
12th September 2020 - 23rd May 2021

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams domination the first 20 years; Man Utd, Chelsea and Arsenal. Lately, however, the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2020-21, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second in 2019 with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

rugby union 6 nations
Rugby Union Six Nations Championship
1st February to 31st October 2020

Following the World Cup in Japan last Autumn the 6 Nations represents one of the first chances to gauge which of the top European nations have stayed on top form and will be pushing for the big title.

Ireland were favourites last year but a strong start from both England and Wales blew many expectations away. Wales of course went on to win the Grand Slam in style leaving a sore taste in mouths of the English and the Irish. Is revenge on the cards or can the Welsh do it again?

The Six Nations returns in October after the cancellation in March and is a great event for finding try scorer money back offers, extra winnings, early payouts and insurance deals.

Watch: BBC and ITV

Group Stages 20th October to 9th December

It's the pinnacle of European club football and the competition every fan wants to win and this year with no less than four English teams in the competition and this means even more attention than before. Liverpool are of course the record English side in the competition and were finalists in 2018 and won the competition in 2019, making them reigning English European Champions. This year however it seems Liverpool may still want the Premier League more, whilst at the same time league champions Man City would give anything for a European Cup in their expanding trophy cabinet.

Despite the restricted timings this year UEFA still know how to stretch an event out with the group phase extending over 6 match weeks from the 20th October to the 9th December, then following the winter break the last 16 now takes place over 8 days and 4 match weeks. This is good news for punters however as it means the bookies spread their feature offers over more weeks making more fixtures applicable to high value odds boost and promotion deals. With English clubs this year being favourite to win it the bookies will be putting in more effort than normal.

Watch: BT Sport

UEFA Nations League Group Stages
3rd September - 17th November 2020

The inaugural Nations League in 2018/19 proved to be certainly more interesting than your average friendly the tournament was designed to replace. England won their League A group in dramatic style against Croatia, who had beaten them only months earlier in the World Cup semi-finals in Russia. With 10 minutes to go in that game it was possible for England to be relegated, finish second or win the group and progress to the finals.

Other league A group winners, Portugal, Netherlands and Switzerland joined England in the first ever finals in June 2019, which saw hosts Portugal win the first ever trophy. Hardly as exciting or memorable as a World Cup or European Championship, but a damn sight more interesting than a normal June friendly.

The Nations League now returns from September to November 2020 where 6 rounds of group matches will take place to see who makes the second finals in June 2020 (hosts selected after group stages). It is not just a finals spot on offer either, just like in the previous edition the winners of lower leagues can compete for World Cup 2022 places.

Watch: BT Sport

Michael Van Gerwen at Darts Match
Steve Welsh/PDC
PDC World Cup of Darts
6th - 8th November: Graz, Austrail

The World Cup of Darts will be held at the Premstättner Halle in Graz/Premstätten in November (having been moved from June) and will see 32 nations compete to be crowned this years champions. The Netherlands are favourties, largely driven by the fact they have the worlds best player, Michel Van Gerwen. Last year however the Dutch lost to Ireland in the semi-finals with Scotland's Gary Anderson and Peter Wright taking the tite.

All home nations are represented; England, Scotland, Wales and Northern Ireland, representing the second to fifth favourites after the dutch. The top 8 teams are seeded, the first round takes place over the first two days, and is the best of nine-legs doubles. Round two takes place on Saturday and consists of two best of seven singles legs per team and if scores are tied a best of seven doubles leg is played.

Quarter and semi-finals have the same format and are played on the Sunday, before the final. The final also has the same structure but this time three points are needed to win the title, if no team has 3 points following the two singles and doubles leg then the singles are played in reverse to find the champion. The winners will take home £70,000 of a £350,000 prize pool.

Watch: Sky Sports

Breeders' Cup
Lisa Andres from Riverside, USA [CC BY 2.0], via Wikimedia Commons
Breeders' Cup
6th & 7th November - Keeneland, Kentucky

The Breeders Cup was established in 1982, not very old in British horse racing terms but in typical American style it has smashed its way to the top of the worlds best meetings by offering staggering amounts of prize money. This year the fund is expected to exceed $30 million, which beats any UK meeting by a country mile.

Despite the name the Breeders' Cup is a series of races over two days. It moves around each year but for 2020 it will be held at Keeneland in Kentucky. The races are held on both turf and dirt tracks and range from 5 furlongs to 1 1/2 miles. There are 14 races, five on Friday and 9 on Saturday; 12 of which have grade 1 status. The biggest and final race (around 9:45pm UK time on Saturday) is the 1 mile 2 furlong Breeders' Cup Classic on dirt, which has a prize pot of $6 million alone.

The biggest turf race precedes the Classic, the Breeders' Cup Longines Distaff, a one and a half mile run with $4 million prize fund. Even the lower races that would often be counted as filler at other events offer at least $1 million.

Obviously given the lavish amount of cash to be won the Breeders' Cup attracts a lot of interest around the world and UK bookies like to get in on this and will have their best prices and promos around 24-48 hours before the main races. One of the best sites for international racing is RaceBets

Watch: NBC

Melbourne Cup in 1883
State Library of Victoria [Public domain], via Wikimedia Commons
Melbourne Cup
3rd November - Flemington Racecourse, Melbourne, Australia

Established in 1861 the Melbourne Cup is without doubt one of the biggest, and richest, flat races in the world. Held at Flemington racecourse in Melbourne the 3200 metre race (just under 2 miles) for 3 year olds and over has the biggest prize fund of any 2-mile race in the world, worth an astonishing $8,000,000 (Australian dollars) with the winner taking home $4,400,000.

The group 1 race is truly international and was won by Cross Counter in 2018, the first time a British trainer has won the famous race. In 2019 local horse Vow And Declare won the race as Frankie Dettori had another Cup to forget as he was banned as runner-up and his horse Master Of Reality demoted The field is restricted to 24 horses, with prizes available for the first 12 to finish.

The Melbourne cup itself is due to go off at 3pm Melbourne time, which is 4am UK time. The big race is however just one of 10 races on the card, many of which are big group or listed races, all with prize funds over $135,000.

UK bookies don't usually do a lot for foreign racing as we have enough elite racing on these shores already, the Melbourne Cup is however an exception and you can expect some tasty deals, enhanced odds and specials if you wait until the day before to bet.

Watch: Sky Sports Racing

cheltenham festival
Cheltenham November Meeting
13th, 14th & 15th November 2020

Cheltenham may well be known for holding the Festival in March, the biggest week of jump racing on the calendar, but the famous course also hosts the first high profile National Hunt meeting of the season with the November meeting (formerly the Cheltenham Open).

This meeting is seen as marker by serious punters looking to see the who the form horses are for high level Grade races for the year to come. The three day meeting begins with Countryside Day on the Friday, followed by Gold Cup Day on the Saturday and finally November Meeting Sunday. In total there are 19 races with 8 grade races and 3 listed races. The feature races are:

  • Ballymore Novices’ Hurdle (Grade 2) Fri
  • Triumph Trial Hurdle (Grade 2) Sat
  • BetVictor Handicap Chase (Grade 3) Sat
  • BetVictor Gold Cup (Grade 3) Sat
  • Arkle Trophy Trial Novices Chase (Grade 2) Sun
  • Schloer Cheltenham Chase (Grade 2) Sun
  • Unibet Greatwood Hurdle (Grade 3) Sun
  • Supreme Trial Novices’ Hurdle (Grade 2) Sun

Watch: ITV

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Read our sports betting guides to find the best bookmakers whatever your passion. Discover what bets are available and how to place them, what are the major competitions and tournaments, where is live betting and streaming available and where can you get the best odds and payouts? Plus we explain common terms and give a little bit of history too.

Payment and Banking Guides

Modern online gambling allows you to deposit and withdraw to and from betting accounts using a vast array of payment options. Our banking guides discuss the difference in funding methods, bookmakers that accept them, how to use them, fees, security, limits, bonus availability and more. Whether you want to use an e-wallet, bank account cash alternative or even real cash we will tell you how.

About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.