Online Betting UK

onlinebettingWelcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

Offers for new customers only (18+). Play responsibly, BeGambleAware, for help quitting visit Gamstop. #ad.
Inventor of Lucky 15, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
18+ UK only. Bets placed and settled between 20/09/21 – 03/10/21. Promo code BETFRED40, deposit and place first bet of £10 on Sports (Evens+) in one bet transaction. £40 in Free Bets credited within 10 hours of settlement, 7-day expiry. E-Wallet & Prepaid Card restrictions apply. Full T&Cs Apply. #ad
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. For new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad
Very modern betting site from an old hand bookie, great range, odds and features
18+. Play safe. New customers using promo code M50 only. 1x per customer. Min £/€10 bet. Min odds 1/2 (1.5). Free bets of 2 x £/€20 issued after first qualifying bet settles. Max £/€10 Bonus. 35x wagering requirement. Max redeemable bonus: £25. Casino bonus expires after 72 hours. UK & Eire only. Additional T&Cs, including free-bet, game, location, payment method and stake contributions apply. See full terms below. #ad
Real-Money peer-peer trading platform, buy & sell shares in football teams
T&Cs Apply, 18+
New players who join SportsBroker between 7th December 2020 and 21st December 2021 will automatically be eligible for the offer. Users who qualify for the refund must email firsttrade @ with their username and the SportsBroker team will refund the amount back to their SportsBroker account balance as cash within 7 days. 18+ only, full T&Cs apply. Play responsibly. #ad
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. | Please gamble responsibly #ad
Superb professional & stocked SB Tech site
T&Cs Apply, 18+
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. #ad
Top class SB-Tech powered sportsbook from a UK casino heavyweight
T&Cs Apply, 18+
New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply. #ad
Any bet can be 'Kwiffed', increasing your odds and winnings
T&Cs Apply, 18+
New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly #ad
Huge sportsbook, great for football betting with massive market range
T&Cs Apply, 18+
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms #ad
Excellent all-round bookmaker - National favourite with great regular offers
T&Cs Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply. #ad
Have a laugh with Paddy, loads of regular promotions and a nice sign up offer
T&Cs Apply, 18+
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply #ad
Stylish and modern European bookie with different markets
T&Cs Apply, 18+
Only available to new, verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 1.4). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply.18+ Please gamble responsibly #ad
Proper Family Run Irish Bookie
T&Cs Apply, 18+
This offer applies to all new UK based QuinnBet customers only who enter the Coupon Code: 'BET20”' at registration. Existing or previous QuinnBet customers do not qualify. Deposit and place a 'Qualifying Bet' of £20 or greater on any Sportsbook market of your choice (horse racing, football, golf etc) at minimum odds of evens (2.00) or greater. 18+ New UK Customers Only | T&Cs Apply |

Welcome Offer of the Month

T&Cs Apply #ad. New Customers Only (18+). BeGambleAware

Ladbrokes: Bet £5 Get £20 (4 x £5 Free Bet Tokens)

ladbrokes b5g20The ultimate purpose of an introductory free bonus, apart from getting something for free, is to give you an opportunity to try out a betting site without risking too much of your own funds. Introductory offers like this one form Ladbrokes are truly outstanding value therefore. For just a £5 deposit and bet, at 1/2 (1.50) odds or higher, on any sports markets, you will get a no less than four £5 Sports Free Bets.

Sign up and place your bet within 14 days of opening the account. If placing an accumulator each individual selection must have odds of 1/2+. The £20 in sports free bets will be awarded immediately on bet placement. All four £5 tokens are valid for four days, have no min or max odds, free bet stake is not returned but all winnings are cash. This offer is not valid for Skrill, PayPal Paysafe or Neteller deposits.

You can use your free bets on pretty much any sports markets except for the Tote and the exchange. The bookmaker, Britain's oldest surviving, is a powerhouse of modern betting and with quite literally hundreds of thousands of markets available you should be able to find four wagers to place with your free tokens. For more about the Ladbrokes site and features see our full review.

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
14th August 2021 - 22nd May 2022

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams dominating the first 20 years; Man Utd, Chelsea and Arsenal. Lately, however, the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2021-22, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second in 2019 with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

Group Stages 14th September to 8th December 2021

It's the pinnacle of European club football and the competition every fan wants to win and this year with no less than four English teams in the competition and this means even more attention than before. Liverpool are of course the record English side in the competition and were finalists in 2018 and won the competition in 2019.

This year, however, it seems Liverpool may still want the Premier League more, whilst at the same time league champions Man City would give anything for a European Cup in their expanding trophy cabinet, especially given their weak performance when they lost the final to Chelsea in 2021. Chelsea, of course, will fancy winning the competition back-to-back as the reigning English European Champions and Man Utd cannot be discounted.

Following two years of disruption the schedule returns to normal for 2021-22 with six matchdays in the group stages spread between mid-September and early December.

Watch: BT Sport

9th August 2021 to 27th February 2022

The 2022 EFL Cup gets underway with the first round starting the week of the 9th August. The games then come quick and fast through the autumn in order to complete the competition by February. That doesn't however mean teams won't want to play seriously for the silverware that could come. Manchester City have won six of the last eight finals since 2014 and have come to own the competition of late. Then again this is a cup competition and anything can happen, this will be in City's mind too having been beaten in one of the biggest FA Cup shocks when Wigan overcame them in the 2012 final.

With Man City likely to dominate the Premier League again it gives added importance for the League Cup where it will be high on the list for teams like Tottenham, Chelsea, Arsenal, Spurs and Man United as a way to earn silverware to grow their teams. Equally upcoming teams like Everton and Wolves could get a lot out of a good EFL Cup run.

For 2021 the two-legged semi-finals were scrapped to help reduce the number of matches in a shortened season. If carried through this year it makes the entire competition a single leg knockout. The team drawn first will be at home, the only game held at a neutral venue is the final at Wembley on 27th February 2022.

Watch: Sky Sports

British Champions Day at Ascot
British Champions Day
Ascot - 16th October 2021

The British Champions Day is a modern meeting having only began in 2011 but it has already become the biggest single day in the British flat horse racing season. The meeting was created to created to bring together a series of historic group races late in the season to create one of the richest and most watched days in racing.

Each group race represents the final of a British Champion Series division over different distances ranging from 6 furlongs to 2 miles. The races are worth a massive amount, the whole day has a prize fund of over £4.35 million with the riches race being the QEII Stakes carrying a pot of over £1 million.

The meting attracts the very best jockeys, trainers and horses at the peak of the their seasons. The day is worth a massive amount to the bookies and this means they love to compete with each other through offers, enhanced odds and free bets. It is generally best to wait until 48 hours before to find the very best deals.

  • 13:35 - Champions Sprint Stakes: sprint final (6 furlongs, group 1)
  • 14:10 - Long Distance Cup: long distance final (2 miles, group 2)
  • 14:45 - Champions Fillies & Mares Stakes: middle distance final for fillies % mares (1 miles 4 furlongs, group 1)
  • 15:20 - Queen Elizabeth II Stakes: mile-division final (1 mile, group 1)
  • 16:00 - Champion Stakes :middle distance final (1 miles 2 furlongs, group 1)
  • 16:40 - Balmoral Handicap: (1 mile, class 2)

Watch: ITV

Prix de l’Arc de Triomphe
2nd & 3rd October - Longchamps Racecourse, Paris

The Prix de l’Arc de Triomphe dates back to 1920; it is as much a part of classic flat racing as the Epsom Derby, Guineas, British Champions Day or the St Leger. It's not just about one race either, with 14 races over the two days, 11 of which are group races, including; the Prix du Cadran, Prix Marcel Boussac, Prix Jean-Luc Lagardere, Prix de l’Opera, Prix De l’Abbaye and Prix De La Foret, this is without doubt one of the biggest racing meetings on the flat racing calendar.

The group 1 Prix de l’Arc de Triomphe on Sunday 4th of course dominates the card. It is the richest European flat race with a total prize fund over €5,000,000 with just under €3,000,000 for the winner. It is run over 1 mile, 4 furlongs. A mainstay of the flat racing calendar, it is perhaps not as prestigious as it once was with subsequent modern events like British Champions Day still to come, but it is still one of the most loved and watched races in the world.

Being one of the final big group races of the flat season the bookies will have tons of offers and features for this meeting. It is also a good one for punters who at this point can have more certainty of the horses in form as they hit the peak of the season.

Watch: Racing TV

Newmarket Racevourse on a July summer evening
christopher_brown from Mildenhall, England [CC BY 2.0], via Wikimedia Commons
Dubai Future Champions Festival
8th & 9th October - Newmarket

Newmarket is best known for hosting the 1000 and 2000 Guineas in May, but being the home of the jockey club and one of the oldest and most prestigious flat horse racing courses in the UK it also holds a ton of other high profile meetings, one of which is the Future Champions Festival in October.

The two day meeting sees 14 races over Ladies Day (Friday) and Future Champions Day (Saturday), including 9 group races, a listed race and the much loved Cesarewitch heritage handicap on the final day. The feature races are (m - miles, f - furlongs):

  • Cornwallis Stakes - Group 3: 5f (Fri)
  • So Sharp Stakes - Group 3: 7f (Fri)
  • Challenge Stakes - Group 2: 7f (Fri)
  • Fillies’ Mile - Group 1: 1m (Fri)
  • Old Rowley Cup - Heritage Handicap: 1m, 4f (Fri)
  • Darley Pride Stakes - Group 2: 1 mile (Fri)
  • Zetland Stakes - Group 3: 1m, 2f (Sat)
  • Autumn Stakes - Group 2: 1m (Sat)
  • Dewhurst Stakes - Group 1: 7f (Sat)
  • Cesarewitch Stakes - Heritage Handicap: 2m, 2f (Sat)
  • Boadicea Stakes - Listed: 6f (Sat)
  • Darley Stakes - Group 3: 1m, 1f (Sat)

The feature races are broadcast live in ITV meaning you can claim many of the high value associated TV racing offers.

Watch: ITV

ICC T20 Cricket World Cup
17th October - 14th November - India

The ICC T20 Cricket World Cup will take place in India this year, the 7th incarnation. The competition takes place over the course of 4 weeks there will be 45 matches between the 16 teams involved. It was due to be scheduled in Australia in 2020 but this has been moved to 2022.

The group stage sees two groups of 4 teams compete in a round-robin (3 matches each team) from the 17th-22nd October. The winners and runner up from each group then join the top 8 ranked teams that progress straight to the Super 12 stage. The Super 12 stage sees the 12 remaining teams split into two groups of 6 teams who again play 5 matches each in a round-robin. The top two teams in each Super 12 group progress to the semi-finals. The final will be held on the 14th November.

Matches will take place around the country at 7 different grounds. It is the 3rd time in a row that India has hosted the T20 World Cup, a tournament they have won once in its inaugural year, 2007. West Indies are the current record holders with 2 previous wins (2012 & 2016) from the 6 world cups to date, Sri Lanka are historically the best performing team with the highest number of wins, they have won it once (2014) and been runners up twice (2009 & 2012).

Fans can only hope the 2021 World Cup lives up to the spectacular 2016 edition that England lost in dramatic style to the West Indies, who won with just two balls to spare.

Watch: Sky Sports Cricket

Michael Van Gerwen at Darts Premier League Match
Steve Welsh/PDC
Darts World Grand Prix
3rd to 9th October 2020, Citywest Hotel, Dublin

The World Grand Prix is a PDC event particularly liked by fans due to the requirement that players must double both in and out of each leg. This generally means the event favours those good at doubling over the big 180 hitters, therefore, it is no surprise the event has been dominated by two of the best doublers in history, Phill Taylor (11 wins) and Michael van Gerwen (5 wins).

Established in 1998 it was first held in Kent in England before moving to Ireland in 1999, where it has stayed since. It has been held at the Citywest Hotel in Dublin since 2001. The format sees the 32 top PDC players compete in a straight knockout event with five rounds, round 1 (best of 3 sets), round 2 and the quarter-finals (best of 5 sets), semi-finals (best of 7 sets) and the final (best of 9 sets).

Held over just 6 days it is a captivating tournament that pays well for the players too, with the winner pocketing £110,000 of a total £450,000 prize pool. In terms of betting it is wise to head over to the Irish bookies (e.g Paddy Power and Boylesports) to find the best deals and odds.

Watch: Sky Sports

UEFA Nations League Finals
6th - 10th October 2021: Italy

The inaugural Nations League in 2018/19 proved to be certainly more interesting than your average friendly the tournament was designed to replace. England won their League A group in dramatic style against Croatia, who had beaten them only months earlier in the World Cup semi-finals in Russia. With 10 minutes to go in that game it was possible for England to be relegated, finish second or win the group and progress to the finals.

Other league A group winners, Portugal, Netherlands and Switzerland joined England in the first ever finals in June 2019, which saw hosts Portugal win the first ever trophy. Hardly as exciting or memorable as a World Cup or European Championship, but a damn sight more interesting than a normal June friendly.

The second Nations League finals will take place in Italy in October, it was originally scheduled for June but was moved due to the rescheduling of Euro 2020. The San Siro (Milan) and Juventus Stadium (Turin) will be used for the semi-finals, third place play off and the final. Italy, Belgium, France and Spain all qualified as League A group winners.

Watch: BT Sport

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Sports Betting Guides

Read our sports betting guides to find the best bookmakers whatever your passion. Discover what bets are available and how to place them, what are the major competitions and tournaments, where is live betting and streaming available and where can you get the best odds and payouts? Plus we explain common terms and give a little bit of history too.

Payment and Banking Guides

Modern online gambling allows you to deposit and withdraw to and from betting accounts using a vast array of payment options. Our banking guides discuss the difference in funding methods, bookmakers that accept them, how to use them, fees, security, limits, bonus availability and more. Whether you want to use an e-wallet, bank account cash alternative or even real cash we will tell you how.

About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.