Online Betting UK

onlinebettingWelcome to, your premier guide to the world of betting and gambling on the internet. Whatever your sport or game we are here to offer expert advice on where to place your bets, with recommendations and guidance based on a combined experience of over 40 years.

On the site we provide up to date and detailed reviews of all major UK bookmakers, as well as a handful of carefully selected online-only sportsbooks and casinos - all of which are licensed and regulated right here in the UK. As well as individual reviews, we have also written a number of guides which recommend bookies based on sport, bet types or offers so that you can find the best betting sites for your needs. 

Whilst we prefer to give more detailed advice based on the features you're looking for or sport you want to bet on, we also understand that some people just want a list of betting sites to try out for themselves. For this reason we're kicking things off with a list of our favourite bookmakers.  For details of promotions for existing customers see our reviews or visit or betting offers page.

Best UK Online Betting Sites

Offers for new customers only (18+). Play responsibly, BeGambleAware, for help quitting visit Gamstop. #ad.
Inventor of Lucky 15, excellent book, regular offers and a terrific welcome bonus.
T&Cs Apply, 18+
New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply. #ad
Outstanding retention, superb betting features & huge range of markets
T&Cs Apply, 18+
Open Account Offer. For new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad
Very modern betting site from an old hand bookie, great range, odds and features
18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. #ad
Exclusive welcome offer with more existing customer free bets than any other
T&Cs Apply, 18+
£/€10 deposit using promo code "10FREE" - Minimum stake £/€10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days - Withdrawal restrictions, payment methods, country & full T&Cs apply #ad
Real-Money peer-peer trading platform, buy & sell shares in football teams
T&Cs Apply, 18+
New players who join SportsBroker between 7th December 2020 and 21st December 2021 will automatically be eligible for the offer. Users who qualify for the refund must email firsttrade @ with their username and the SportsBroker team will refund the amount back to their SportsBroker account balance as cash within 7 days. 18+ only, full T&Cs apply. Play responsibly. #ad
Superb professional & stocked SB Tech site
T&Cs Apply, 18+
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible. #ad
The gentleman of bookmaking with an exceptional interface and features
T&Cs Apply, 18+
18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. | Please gamble responsibly #ad
Top class SB-Tech powered sportsbook from a UK casino heavyweight
T&Cs Apply, 18+
New customers only. Min deposit and bet £10 (£20 if E/W bet) from UK debit card only. Min odds Evens (1/5 per leg in multi selection). £10 Free Bet valid for 7 days, stake not returned, no Cash Out, max winnings £5k. T&Cs apply. #ad
Any bet can be 'Kwiffed', increasing your odds and winnings
T&Cs Apply, 18+
New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly #ad
Huge sportsbook, great for football betting with massive market range
T&Cs Apply, 18+
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms #ad
Excellent all-round bookmaker - National favourite with great regular offers
T&Cs Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply. #ad
Stylish and modern European bookie with different markets
T&Cs Apply, 18+
Only available to new, verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 1.4). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply.18+ Please gamble responsibly #ad
Proper Family Run Irish Bookie
T&Cs Apply, 18+
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 10 Free Spins on Asgard Warriors. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | #ad

Welcome Offer of the Month

T&Cs Apply #ad. New Customers Only (18+). BeGambleAware

Sport Nation: 100% up to £150

sport nationThe ultimate purpose of an introductory free bonus, apart from getting something for free, is to give you an opportunity to try out a betting site without risking too much of your own funds. One of the best ways to do that is using a bonus offer, as this allows you to split your promotional funds between different bets giving you an overall better appreciation of the site and markets.

Bonuses for sports are now fairly rare, plus when you do find them they tend to be low offers. Therefore, this offer from Sport Nation that gives new customers a bonus up to £150 is worth mentioning. With a £25 minimum deposit to claim the deal is of course suited to those that want to claim a higher welcome offer. Min odds per qualifying bet is 3/5 (1.6), there is a 5x turnover, max contribution of £25 per bet and max bonus to cash conversion of £1000.

Sport Nation are a powerhouse of modern betting and with quite literally hundreds of thousands of markets available, they are particularly well know as being a high limits no messing operator that don't limit players, a book for a proper punter. They also have the best loyalty points program around, which you can real more about in the Sport Nation full review.

Valid for new UK & Irish customers registered from 17/11/2021. Deposit using code SPORTS150. Min deposit £25,Max contribution turnover requirements £25 per bet. Min odds per selection 1.6. Multiple bets on same event do not count. Maximum bonus to cash conversion is £1000. Only customers from approved marketing partners will qualify for this offer.

New Customer Enhanced Odds Offers & Free Bets

LBO sports iconIn addition to the standard welcome free bets and bonuses you can read about on this site, many betting sites also run enhanced odds and free bet event specific specials.

If you are planning on betting on a certain event, especially a high profile one (e.g Premier League, Cheltenham, Wimbledon, etc.), then you can sometimes find added value compared to the general welcome offer by taking a bespoke deal.

At we focus on the nuts and bolts of betting but we also have a sister offers site that carefully screens new and existing customer promotions for all sports and events worth knowing about. 

From the World Cup to the Ryder Cup, Champions League to Royal Ascot, if you are looking for something for a given sport or event then head over and take a look.  We also list a wider range of betting sites if you would prefer to see a longer list of UK licensed operators.

Latest Betting Offers
See our partner site,, for a comprehensive list of enhanced odds sign up offers, new customer specials as well as event and sport specific existing customer promotions. If there is a UK betting offer available it will be listed on our other site.

What's On & Upcoming Major Events

upcoming eventsBelow we list the major sporting events on now and upcoming to help you plan your betting. 

Many bookies often give boosted odds and high value retention offers surrounding these feature events that can boost winnings or reduce loses for diligent punters.

It is often worth waiting until closer to an event start time to utilise the best prices, insurance offers, free bets, money back and other promotions available.  You can visit our sister site, featured in the section above, LatestBettingOffers, for event specific odds and deals for both new and existing customers.

Premier League Trophy
Riccardo de Conciliis [CC BY-SA 2.5], via Wikimedia Commons
14th August 2021 - 22nd May 2022

The Premier League is the worlds biggest sporting competition in terms of revenue, number of people watching, wages, attendance and pretty much any other stat you want to look at; including betting, accounting for over half of bets placed on football in the UK.

Let's face it the league is elitist and based on money, and for a long time this caused stagnation with three teams dominating the first 20 years; Man Utd, Chelsea and Arsenal. Lately, however, the league has gained a new competitive streak, most notably with Leicester winning in 2015 and then two new dominant forces arising in Liverpool and Man City, who look set to continue their battle in 2021-22, in the way United and Arsenal did 15 years ago - that is except the level is now much higher, as seen with Liverpool coming second in 2019 with an astonishing 97 points.

In the UK 70% of bets are placed on football and nearly three quarters of those wagers go on the Premier League, making this one event responsible for around half of all bets placed. Considering this if you bet on the PL you would be insane not to search around for the best offers and odds from our leading bookies. Read our detailed guide for more.

Watch: Sky Sports, BT Sport & Amazon

Group Stages 14th September to 8th December 2021

It's the pinnacle of European club football and the competition every fan wants to win and this year with no less than four English teams in the competition and this means even more attention than before. Liverpool are of course the record English side in the competition and were finalists in 2018 and won the competition in 2019.

This year, however, it seems Liverpool may still want the Premier League more, whilst at the same time league champions Man City would give anything for a European Cup in their expanding trophy cabinet, especially given their weak performance when they lost the final to Chelsea in 2021. Chelsea, of course, will fancy winning the competition back-to-back as the reigning English European Champions and Man Utd cannot be discounted.

Following two years of disruption the schedule returns to normal for 2021-22 with six matchdays in the group stages spread between mid-September and early December.

Watch: BT Sport

9th August 2021 to 27th February 2022

The 2022 EFL Cup gets underway with the first round starting the week of the 9th August. The games then come quick and fast through the autumn in order to complete the competition by February. That doesn't however mean teams won't want to play seriously for the silverware that could come. Manchester City have won six of the last eight finals since 2014 and have come to own the competition of late. Then again this is a cup competition and anything can happen, this will be in City's mind too having been beaten in one of the biggest FA Cup shocks when Wigan overcame them in the 2012 final.

With Man City likely to dominate the Premier League again it gives added importance for the League Cup where it will be high on the list for teams like Tottenham, Chelsea, Arsenal, Spurs and Man United as a way to earn silverware to grow their teams. Equally upcoming teams like Everton and Wolves could get a lot out of a good EFL Cup run.

For 2021 the two-legged semi-finals were scrapped to help reduce the number of matches in a shortened season. If carried through this year it makes the entire competition a single leg knockout. The team drawn first will be at home, the only game held at a neutral venue is the final at Wembley on 27th February 2022.

Watch: Sky Sports

The Ashes - England v Australia
8th December 2021 - 18th January 2020: Australia

The Ashes will take place in Australia this winter, the 72nd incarnation of the biggest international series in the test game. The opening match will take place at The Gabba (Brisbane: 8-12 December), followed by the Adelaide Oval (16-20 December), Melbourne Cricket Ground (26-30 December), Sydney Cricket Ground (5-9 January) and finally the new Perth Stadium (14-18 January), replacing the WACA.

The five-day test game often gets knocked for not being exiting any more in comparison to ODI's and T20 cricket, however I'm not sure many Australian's or English would agree with you, as all would take an Ashes series win above any other accolade in the game.

Controversy always surrounds the Ashes, in 2017 Ben Stokes missed the series due to police investigation for assault, and on the Aussie side the likes of Smith and Warner were fresh from their ball tampering scandal in 2019. This time around both England and the Aussie have the problems hanging over them. Australia captain Tim Paine was replaced just before the series due to explicit text messages that were discovered and England face a racism scandal that has snowballed sin Azeem Rafiq spoke up about his treatment at Yorkshire. This will only add to the exciting and tense atmosphere around the contest, that should further heighten expectation.

Watch: Sky Sports Cricket

Winter Festival Featuring King George VI Chase
26th & 27th December 2021

Held on Boxing Day and the 27th December each year the Winter Festival has a magic about it that no other jump race meeting can match. This is partly because of the famous 3 mile Grade 1 race named after King George VI in 1937 but also coming the day after Christmas it has a jovial festive atmosphere not seen at other meetings.

The King George VI is the obvious highlight, carrying a purse of £250,000, it sets a marker for the best horses we are likely to see at Cheltenham in March. It has been won by all the legends, such as Kauto Star no less than 5 times and Desert Orchid 4 times. It is however just one of three grade 1 races on Boxing Day that also includes the 3 mile Kauto Star Chase and the 2 mile Christmas Hurdle.

Most people don't realise this is a two day meeting either with a further 6 races to enjoy on the 27th, including the Grade 2 Wayward Lad Novice's Chase and the Desert Orchid Chase (both 2 miles).

Watch: ITV

Chepstow Racecourse Host Of Welsh Grand National
Louise Rea at Chepstow Racecourse [CC BY-SA 3.0], via Wikimedia Commons
Welsh Grand National
27th December 2021 - Chepstow Racecourse

Professional racing punters are not keen races like the Welsh Grand National, they prefer higher grade smaller field races with more certain outcomes for obvious reasons. For the casual racing fan however it is the opposite, there is nothing more exciting to watch than a long big field handicap race on a cold day, this is one reason the Aintree Grand National is the biggest race in the world, as normal people want to watch.

The Welsh version doesn't quite have the appeal of its English cousin but it is still a great race and coming at a festive time there is more time for people to enjoy racing during the holiday season. The National itself is run over 3 miles, 5 furlongs and 110 yards, it is a Grade 3 handicap with a prize pool around £85,000. There are 23 fences to be jumped and the event is open to 4 year olds and over. Many horses that have won this in the past have gone on to perform well in the Cheltenham Gold Cup in March.

The Welsh National isn't the only race of the day either, it is joined by another 6 races on the card, including the Grade 1 Finale Juvenile Handicap over 2 miles and 11 yards.

Watch: ITV

BBC Sports Personality Of The Year Trophy
Parrot of Doom [Public domain], via Wikimedia Commons
BBC Sports Personality Of The Year
Media City Salford - 19th December 2021

The BBC Sports Personality Of The Year awards have been running since 1954 when Peter Dimmock first hosted it. Since then the awards have taken place every year and have become a firm favourite of the British public.

For 2021 the awards will take place again in the BBC's own Media City in Salford. There are actually nine awards up for grabs in addition to the big one; the lifetime achievement, team of the year, world sports star of the year, Helen Rollason award, coach of the year, young sports personality of the year, greatest sporting moment and unsung hero awards.

Only Andy Murray has won the accolade three times, with four others winning it twice (Henry Cooper, Lewis Hamilton, Nigel Mansell and Damon Hill). Athletics dominates in history, with the sports stars from the discipline winning 18 times previously, F1 is a distant second with 8, tennis with 6, football, boxing, cricket and cycling with 5.

US Open winner Emma Raducanu is the heavy favourite with Tyson Fury, Tom Daley, Adam Peaty and Lewis Hamilton also in the running.

Watch: BBC1

Popular Pages

betting sites

Betting Sites

Find the best bookmaker for you by offers, features and more.

free bets

Free Bets

The top free bet offers and welcome bonuses from UK betting sites

acca inurance

Acca Insurance

Get your money back if one or more legs let you down with Acca Insurance.


Online Bingo

Recommendations and Offers for playing Online Bingo in the UK.


Online Casinos

We have a whole section dedicated to the best casinos & how to play.


Loyalty Free Bets

Bookie deals for existing customers, free bets, loyalty points and more.


Sports Betting Guides

Read our sports betting guides to find the best bookmakers whatever your passion. Discover what bets are available and how to place them, what are the major competitions and tournaments, where is live betting and streaming available and where can you get the best odds and payouts? Plus we explain common terms and give a little bit of history too.

Payment and Banking Guides

Modern online gambling allows you to deposit and withdraw to and from betting accounts using a vast array of payment options. Our banking guides discuss the difference in funding methods, bookmakers that accept them, how to use them, fees, security, limits, bonus availability and more. Whether you want to use an e-wallet, bank account cash alternative or even real cash we will tell you how.

About Our Online Betting Guide

online betting 2At we provide impartial betting advice whether you are a complete novice or you have been doing this for years. All guides and reviews are written by Matt (that’s me) and our in house team, or by carefully selected and vetted expert writers. We update our offers daily and we revise our reviews and guides regularly.

A little introduction to me, Matt. I have been betting for many years in all formats, I love all sports and games and as we all know there is no better way to get into an event than by having a cheeky flutter. Everything written on this site comes from first-hand experience and has been fully tried and tested by either myself or our team or our expert writers. I aim to guide you through all things betting from old school bookmaker’s shops to modern bookies that solely offer online betting tools. We assess the pros and cons of online vs betting shops, conventional desktop sites, mobile betting, payment options, offers/promotions, live betting and betting with streaming and more.

I am a diehard Liverpool FC fan and I truly love my football but I also like watching and going to, Horse racing, Dog racing, Cricket, Tennis, Darts, F1, Rugby, Golf, Snooker, Boxing and even the odd NFL game. If you watch a sport or game in my opinion it is worth placing a bet on it but given the wide range of choice and offers available in the world of online betting it is often hard to know who to bet with. In my own experiences I have made some mistakes but I have found a lot of gems that can make betting on events a lot more fun, and profitable.

Maybe you want to find the best bookmaker for betting on football for example, or you might want to know how to bet with cash online, who offers Cash Out, live streaming, who has the best mobile app or who provides the best live betting – whatever your query or question we have complied a comprehensive resource to online betting to help answer it.

Here we list good, established, UK licensed (by the Gambling Commission), reliable betting sites for punters and by having a good relationship with these companies in many cases we are able to offer you exclusive and one-off deals you cannot find direct with the bookmaker.  If you like what we do come back and visit us often and see what's new, share the love too and tell your friends about us.